Pilot 001 · Our own publication

Real work.
An evolving newsroom.

First articles published

Can an AI-assisted newsroom help thoughtful work reach more of the right people?

TheFutureBaby explores technology, humanity, and possible futures through articles, a podcast, and interactive tools. It is where we are putting Audience Engines into practice.

Sidney and Eve’s first articles are published. James Clayton provides editorial direction and oversight; the next step is exploring how agents can strengthen drafts before his final review.

Visit TheFutureBaby

Published September 9, 2026 · TheFutureBaby

One subject. Two distinct voices.

The privacy series puts Sidney and Eve’s editorial perspectives into practice. James Clayton shaped and reviewed the work as Newsroom editor. This is the first published milestone documented in our newsroom experiment.

Define the test

Record the question, audience, channel, and intended outcome before publishing.

Keep the evidence

Connect each campaign to its sources, approved copy, and publication record.

Share the result

Report available visits, responses, and limitations. No pilot performance results have been recorded here yet.

Development roadmap

Show the work.
Earn the confidence.

A manually maintained view of the pilot’s milestones, not a live agent activity feed.

  1. 01
    Available

    Build the foundation

    Public website, six guided planning tools, a field guide, and six newsroom profiles.

  2. 02
    Published · September 9, 2026

    Publish the first voices

    Sidney and Eve’s privacy articles are live on TheFutureBaby, developed with James Clayton’s oversight as Newsroom editor.

  3. 03
    Next

    Add a first review pass

    Explore agents that check sources, challenge claims, and suggest improvements before the editor’s final review.

  4. 04
    Planned

    Test distribution and share findings

    Prepare a focused campaign, record audience responses, and document what we learn. Campaign performance has not yet been reported.

What stays constant

Useful content, honest attribution, review before publication, and respect for readers’ privacy. Campaign measurement will be designed around those commitments—not around collecting private tool answers.