Walk through a possible campaign for “Will AI replace my job?” See what each stage produces, who checks it, and what is still needed before publication.
Responsible role · Editor
Start with a question people care about.
How might AI change the tasks in someone’s working day? The purpose is to invite exploration, not tell a person their job is doomed.
The question at this stage
Can a reader understand what the experience offers—and what it does not predict?
CAMPAIGN BRIEF
Audience: People curious or worried about the future of their work.
Destination: TheFutureBaby’s existing “Will AI replace my job?” tool.
Goal: Encourage a useful visit and an informed conversation.
Scope: One destination, three accurate hooks, one channel chosen before launch.
Teaching example · Not a live campaign
Why it matters
Make the process as clear as the promise.
A useful workflow leaves a trail: where a claim came from, how a draft changed, what was approved, and what actually happened.